The Definitive Swinger Survey 2014 Results - Sex Toys

In this article we’re discovering the sex toy habits of our members who took the Definitive Swinger Sex Survey 2014. The sex toy market is a huge industry which has had positive movements within it over the years. Anne Summers could probably be described as one of the biggest retailers to bring sex toys to the mainstream market, and the book ‘Fifty Shades of Grey’ has, in the last few years, had a notable effect on the sales of adult toys.

We all know that sex toys fit with singles and couples, but what about people who enjoy swinging? Are they too busy getting straight down to sex to bother with sex toys? Well, our survey posed this question to our members and we found that overall, sex toys were just as popular as ever with our members who enjoyed the swinger lifestyle.

Sex Toys

• 4% of our couples said that they use sex toys alone on a daily basis.
• 19% of our couples said that they use sex toys alone 2-3 times per week.
• The same percentage of single males and females both use sex toys alone on a daily basis like the couples do. Overall each category of single men, single women, and couples came in at 4% each.
• 19% of our couples use sex toys alone once a week, whilst 16% of our single women do, and 17% of our single men do.
• 9% of our couples use sex toys alone once a fortnight, whilst 11% of our single women do, and 10% of our single men do.
• 16% of our couples use sex toys alone once a month, whilst 9% of our single women do, and 15% of our single men do.
• 35% of our couples use sex toys alone less than once a month, whilst 36% of our single women do, and 40% of our single men do.

Overall, sex toys are clearly favored and used on a regular basis, by both singles and couples. This ties in with movements within the sex toy industry. Despite the economic downturn during the last few years, the sex toy market has remained strong. Back in 2010, AdultSexToys.com reported that their business moved strength to strength during the recession and Ibis WorldIbis World reports that the annual growth from 2007 to 2013 has been 13.8%: noting cultural acceptance of these products as a mitigating factor.

With our results showing that the demand for sex toys being matched like for like between singles and couples, movements in cultural acceptance of these products, and the strength of the adult toy industry over recent years, we are fairly safe to assume that we have one industry which is in demand, and here to stay: phew!